ROLE: Art Direction, Design

CLIENT: The Variable

PROJECT: Woombies, Social Justice Campaign

In the wake of The Supreme Court overturning Roe vs. Wade, The Variable jumped into action on a mission to fight indifference and educate people about the massive implications of this ruling. The result was Woombies – a womb-shaped plush toy that tells anti-choice politicians to stop playing with our rights. This core message was spread through hundreds of adorably powerful plushies, hard-hitting infomercials, satirical jigglings and one giant inflatable womb.

AWARDS: AdAge Campaign of the Year + Shorty Awards Winner (23)