I’m Kristen Sova, a Senior Brand Designer and Art Director currently conquering indifference at The Variable – 4x Ad Age Small Agency of the Year and 3x Fast Company 100 Best Workplaces for Innovators.

In short, I am a telescope. I have the ability to zoom in on the smallest intricacies, ensuring that every aspect of a brand's identity is meticulously crafted and cohesive. But I can also zoom out, aligning design decisions with broader brand objectives and market trends. This dual perspective allows me to create brands that resonate both on a micro and macro level.