ROLE: Art Direction, Design

CLIENT: Revel Technologies

PROJECT: Rarebird, Brand Development

Revel came to us with a category-changing coffee formulated with paraxanthine – a better performing caffeine – for enjoyment without compromise. It's a farewell to jitters and stress, brewing fresh mental focus and clear-eyed productivity in every cup. Revel transformed the coffee experience and needed a product name and brand identity that would entice people into a new and better ritual. The brand had to mirror the precision of the product, ignite curiosity, and resonate with people intentional about wellness.