ROLE: Art Direction

CLIENT: Char-Broil

PROJECT: Cruise, Product Launch Campaign

Through a next-gen campaign, Char-Broil wanted to welcome grillers to the next generation of gas grilling and introduce them to a higher degree of control. They needed a visually captivating way to unveil their first-of-its-kind gas grill with cruise control technology that harnesses the primal power of fire and offers users unparalleled control over temperature settings, ushering in a new era of grilling mastery.